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What is the flexible packaging label?

2025-11-10

Flexible packaging labels are a type of label made of soft material that can be adhered to non-flat surfaces and are mainly used on the surfaces of various flexible packaging containers or products. 

It has two core features: material flexibility and application scenarios, which can help you quickly distinguish it from traditional paper hard labels.

Core characteristics:

Material soft resilient: base material for plastic film, such as PE, PET, synthetic paper or fabric, can bend, fold, not easy to break.


Joint strong sex: can fit closely surface, special-shaped surface or easy to deformation of the packaging, such as plastic bottles, hose, food bags, etc.


Can be integrated in a variety of functions: waterproof, prevent oil, the friction resistance, high temperature resistance and other properties, to adapt to different storage and use of the environment.

Flexible Packaging Label Application Scenarios

Industry Typical Products Recommended Materials Core Advantages
Food Industry Snack bags, sauce tubes, beverage bottles 1. BOPP film (Biaxially Oriented Polypropylene)2. PE film (Polyethylene)3. Synthetic paper (e.g., PP synthetic paper) 1. Water and oil resistant, safe for direct contact with dry food2. High toughness, fits wrinkled packaging surfaces 3. Vibrant printing for better product recognition
Daily Chemicals Shampoo tubes, hand cream bottles, laundry detergent bottles 1. PET film (Polyethylene Terephthalate)2. PVC film (Polyvinyl Chloride)3. Aluminum-plated film 1. Abrasion and scratch resistant, maintains durability during long-term use2. Transparent options available for clear bottle designs3. Metallic luster enhances premium product perception
Pharmaceutical Ointment tubes, oral liquid bottles, blister packs 1. Medical-grade PET film2. Chemical-resistant PE film3. Fluorescent-free synthetic paper 1. Complies with pharmaceutical hygiene standards, no harmful substance migration2. Resistant to ointment/liquid corrosion, ensures label information stays intact3. High print clarity for easy reading of usage instructions
Electronics Headphone boxes, charger blister packaging 1. Flame-retardant PET film2. Anti-static PE film3. Wear-resistant PP film 1. Flame-retardant properties meet electronic component safety requirements2. Prevents static-induced dust adsorption, keeps labels clean3. Resists transportation friction, ensuring complete product information
Cosmetics Lipstick tubes, serum bottles, mask packaging 1. Matte PET film2. Laser film3. Flexible PVC film 1. Premium matte texture aligns with cosmetic product positioning2. Iridescent effects enhance visual appeal3. Fits irregular bottle shapes tightly without edge lifting


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