Self-adhesive label printing, with its efficient and convenient features and wide range of applications, is growing at a rate of 20% per year. The huge potential of the Chinese market and the diverse global technologies are jointly driving the industry's vigorous development.
Self-adhesive stickers printing, as a printed product made of paper, film or special materials with adhesive on the back, presents a single-page print on the surface and has adhesive on the back, which can be easily adhered to the desired place. Its printing method mainly adopts screen printing, and in recent years, offset printing technology has also gradually been adopted, requiring pre-plate-making and other preparatory work before printing. In post-processing, self-adhesive stickers usually need to undergo cutting and other processes, and some special processes may be added according to design requirements, but the overall complexity is not high. Self-adhesive label printing first appeared in the 1930s, using special composite paper, which needed to be prefabricated by paper processing factories and coated with adhesive on the back, then printed on anti-stick paper. Self-adhesive label printing is carried out using a label printing machine, which is efficient and can complete multiple process operations, becoming the dominant method for trademark printing.
Self-adhesive label printing, as the main printing method for product labels, signs, etc., is also known as trademark printing. It uses special composite paper, which needs to be prefabricated by a paper processing factory, and is coated with adhesive on the back, then printed on anti-stick paper. After printing, the blank parts are removed by knife line printing, leaving the required shape of the printed product. When used, the finished product can be peeled off and adhered to the product or packaging. The substrate is not limited to paper, but also includes metal foil, film, etc. Self-adhesive printing technology has developed rapidly worldwide, with its wide application, convenient adhesion, strong durability and economic efficiency gradually replacing traditional trademarks.
The prosperity of the printing industry in China has greatly promoted the development of the self-adhesive printing market. Currently, the demand for self-adhesive labels in China is growing at a rate of more than 20% per year. Although the self-adhesive label market in China has reached 45-50 million square meters, the per capita occupancy is only 0.3 square meters per person per year, indicating that the self-adhesive label market in China has huge potential.
The development of self-adhesive labels worldwide also presents broad prospects. Taking the cosmetics market in the United States as an example, various forms such as self-adhesive film labels, direct screen printing, self-adhesive paper labels, and in-mold film labels coexist. Among them, self-adhesive labels account for 46% of the market share. Self-adhesive labels are mainly based on different technologies in different regions. North America uses flexographic printing, Europe has a balanced development of intaglio and flexographic printing, and the Asia-Pacific region is dominated by intaglio printing.
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