The label of red wine, as the "business card" of the wine, the size selection is of vital importance for the brand image and market appeal. This article will provide you with a comprehensive guide on the size of red wine labels, helping you make the best choice.
Based on market research and design experience, the common sizes for wine labels are approximately: diameter of about 80mm to 100mm, height of about 150mm to 200mm. The specific sizes need to be adjusted appropriately according to the bottle size and brand positioning. For wine labels designed for 750ml bottles, the size is usually around 7cm * 10cm. This size is quite popular and also quite suitable.
1. Brand Logo: The brand logo should be prominently displayed on the wine label, ensuring it is clearly visible and easy for consumers to recognize. Generally, the brand logo should be located at the top or center of the label, and should use easily recognizable fonts and colors.
2. Product Information: Within the limited space, product information should be presented concisely and clearly. This includes the variety, origin, vintage, and alcohol content of the wine. Use simple text and icons to avoid information overload.
3. Color Scheme and Design Style: The color scheme and design style of the wine label should be in line with the brand image, reflecting the quality and characteristics of the wine. Choose appropriate colors and patterns to create an atmosphere consistent with the wine's flavor.
4. Bottle Design: The size and design of the wine label should be coordinated with the bottle design. If the bottle is long, appropriately increase the height of the wine label to achieve a better visual effect. At the same time, also consider the distance between the wine label and the bottle neck to ensure the wine label does not overlap with the bottle neck and maintain aesthetic appeal.
5. Adapt to Market Trends: Understand current market trends and consumer preferences, and choose label sizes and design styles that can attract the target consumers.
Choosing the appropriate size and design for wine labels not only enhances the brand image of the wine but also boosts market competitiveness. We hope this guide will help you select the most suitable label size and design for your wine brand. Go ahead and create a perfect "business card" for your wine!
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